Rolex was founded in London in 1905 by Hans Wilsdorf and Alfred Davis under the name Wilsdorf and Davis. Shortly after the company relocated to Geneva in 1919 and trademarked their iconic Rolex logo in 1925. 

With a desire to perform better than its competitors, Rolex is considered one of the most elite and precise watch brands in the world. In 1910, one of their watches became the first ever to receive the Swiss Certificate of Precision. Then, in 1914 Rolex was awarded a class ‘A’ precision certificate from Kew Observatory, an award that was previously reserved only for marine chronometers.